McDonald’s was the first. How did they do it? They made all the burgers the same–with ketchup, mustard, pickles, and onions. So they could make them quickly. And they didn’t offer anything else. Thus fast food. Your food was almost ready by the time you finished ordering it.
Then along came Burger King. They thought their claim to fame would be their flame broiled burgers. They built an open grid, metal conveyer belt that passed over an open flame. When you ordered, they placed your burger patty on that conveyer belt and it came off the other end perfectly cooked.
But, what actually made them competitive with McDonald’s was their new slogan. Many of you may remember the song, “Hold the pickles; hold the lettuce, special orders don’t upset us…” Being able to “Have it your way” brought in all those people who didn’t want ketchup, mustard, pickles, and onions on every burger.
Like me and Dave.
Now when we get food from McDonald’s we get chicken nuggets.
We still don’t like their “standardized” burgers.
TTYL,
Linda